Marketing with donated books

So I had this fun little idea the other day. I tend to stick to reading "classics", because I'm book-snobby like that, but every once in awhile I get talked into reading this-or-that best-seller. Because I hate throwing books away, and anyone who works in libraries knows that donations are not always looked so kindly upon by poor, over-worked, underpaid cataloging and acquisitions librarians, I have a collection of popular reading that I don't really want. Now, I do marketing and outreach for an academic library, but if I was at a public library, I think this would make a fun little promotion:

Hand-write a little note in the front of the book saying something to the effect of: "Enjoy this free book, courtesy of *** Public Library! When you're done reading it, please leave it someplace for someone else to read and enjoy!" Get stickers or stamps made with your website/facebook/twitter/blog on them, and put that under the note. In the back of the book, make a space for people to sign/date/leave a note. Leave the book on a bench outside the library (or even in a public park.)

You can then create a blog, where there's a post for each book, with a little book review. Invite users to post comments about the book, and where they found it/left it. Perhaps even have the sticker/stamp you put in the book say: "Read reviews and track this book's journey here!", with a link to the blog.

If you're worried about your constituents being mad that you're "just giving books away! with taxpayer money!" You can head the blog with a post detailing the program, and explaining it only uses *donated* books.

I don't know if the program would get any traction, but if you've got donated books (or your own unwanted books) laying around, it would be pretty easy to give it a try...

Twitter RSS feed creation cheat sheet

Ok, so apparently Twitter is no longer supporting RSS?
I tried doing an advanced search, and, sure enough, the "Feed for this query" button was gone. Then, when I mentioned it on Twitter, @shelitwits said it was still there for her, and when I checked again, it was back...
So... Yes, perhaps I'm going crazy and I just imagined it went away, but now I'm nervous. For now, search feeds are still working for me, whether the button is there or not, so I created a quick cheat sheet for myself, should I need to create a feed from a Twitter search without the handy button. I figured I'd post it here, for my own, and your, handy reference, should you need it. (Obviously, replace the bold text in the search strings with your own search terms/parameters.)


Hashtag search: http://search.twitter.com/search.atom?q=%23CiL2009


User mention search: http://search.twitter.com/search.atom?q=%40scwLibrary


Keyword search: http://search.twitter.com/search.atom?q=research+paper (replace the "+" with OR for searches that return any of the keywords, as opposed to all the keywords.)


Location + keyword search: http://search.twitter.com/search.atom?geocode=40.744544%2C-74.027593%2C5.0mi&q=+research+paper+near%3A%22hoboken%2C+nj%22+within%3A5mi


You can get the location code from location-tagged tweets in your search results, or from your profile page if you've enabled location-aware tagging on Twitter. You can also change the proximity parameter, set here to pick up tweets within 5 miles.


Also, I know it's redundant having the location & proximity twice, but this is how the feed generator creates the feed. I tried adding it to Google reader with only one or the other, and for me it worked with just the location code part intact, but did not work when I tried it just using the city and state part (which would have made life easier, since you could just plug that info in without having to look up a complicated location code, but hey, that figures, right?!)


Now, I realize that if Twitter completely stops supporting RSS, these feeds will probably no longer work, so let's just hope they don't do that. I tried using an RSS feed creator to make a feed out of the search results page (as recommended by @bibrarian,) but it didn't want to work for me (it said the page couldn't be found...)


I really hope Twitter rescinds its no-RSS stance, because I can't imagine administrating an institutional page without it. If I can't regularly monitor certain searches, that really cuts down on Twitter's usefulness as an outreach tool.

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UPDATE: Cynthia at LearningLibTech posted some additional details on creating an RSS feed from a specific user's timeline. Check it out here: http://cynng.wordpress.com/2011/07/05/twitter-search-rss-feed/ (and thanks to Desirae for sharing the link!)


UPDATE2: Thanks to ProfHacker for also linking to this post. I also hope my linking to posts that link to this post doesn't trigger infinite recursion and break the internet.


UPDATE3: the Sociable has created a feed generator for Twitter lists: http://sociable.co/2011/05/05/as-twitter-protects-its-ecosystem-heres-how-to-create-an-rss-feed-of-a-twitter-list/ (Thanks to Paul for sharing the link in the comments!)


UPDATE4: In response to a request by Twitter user @filip_struharik, I figured out how to combine user mention and user searches with hashtag searches. They work as follows:


User mention + hashtag: http://search.twitter.com/search.atom?q=%40val_forrestal+%23library
User + hashtag: http://search.twitter.com/search.atom?q=from%3Aval_forrestal+%23library


The difference between the two is that the first feed returns all results where the user @val_forrestal *and* the hashtag library appear. The second returns only results where the user @val_forrestal *uses* the hashtag library in one of her tweets (aka only tweets with the keyword "library" from that specific user's timeline.)


UPDATE5: Here's how to do searches that are restricted to a date or set of dates (or just since or up to a certain date).


http://search.twitter.com/search.atom?q=%23KEYWORD%20since%3A2012-01-24%20until%3A2012-01-25


...where KEYWORD = your hashtag, and the since/until are your start/end dates. You can leave out the "%23" before KEYWORD if you want it to be a simple keyword search, instead of a hashtag search.

QR Codes: an Overview

Since QR codes seem to be one of the hot new technologies in the library and museum world, I decided to do a little research on them (I am a librarian after all!) Here's a brief introduction into the world of 2D code technology:

QR (quick response) codes are two-dimensional images used to represent data, similar to a barcode. They were originally developed by Japanese auto parts manufacturer Denso-Wave in 1994, for tracking parts. Denso-Wave still owns the patent on the technology (which has its own published ISO standard) but allows for their license-free use.

QR codes are an improvement over barcodes mostly because of the amount of data they can encode. While barcodes can only hold 20 digits worth of data, QR codes can hold up to 7000 digits and 4300 alpha-numeric characters and can be as small as 2 centimeters square (although the more data encoded, the larger the resulting image will be).

Originally QR codes required dedicated scanners to read them, but the advent of smart phones with built-in cameras have recently brought the technology into much greater usage. Currently, they are commonly used to link print and broadcast media to online content (usually by encoding a URL), but can also be used to share simple text data such as a phone number or text-only message, or more complex information like a command that can play a song automatically if you have it on your computer, or bring you to a site that prompts you to purchase the song if you do not already own it.

Similar technologies to QR codes include open source Data Matrix codes, used by the U.S. Department of Defense, and the proprietary Microsoft Tag (which features color codes that can store more than the other, black-and-white ones.)

Although non-Asian countries have been slow in adopting QR code technology (Pepsi launched what is now acknowledged as the first large-scale QR code marketing campaign in 2008), it has recently gone mainstream, with companies such as HBO and Fox launching QR campaigns. The museum and library world have also found use for the technology, linking their physical collections with their expanding online offerings.

Also helping to launch the tech into the mainstream was Google’s recent launch of a URL shortening service which also provides users a simple way to create QR codes from any URL.


References
“UKOLN | Briefing Documents | An Introduction to QR Codes.” (http://www.ukoln.ac.uk/cultural-heritage/documents/briefing-61/html/)

ISO - International Organization for Standardization, and ISO. "ISO/IEC 18004:2006." 01 Sept. 2006. (http://www.iso.org/iso/iso_catalogue/catalogue_tc/catalogue_detail.htm?csnumber=43655)

Lardinois, Frederic. “Microsoft Tag: The CueCat Returns on Your Mobile Phone.” ReadWriteWeb 8 Jan. 2009. (http://www.readwriteweb.com/archives/microsoft_tag_the_return_of_the_cuecat.php)

Milliot, Jim. "QR Codes Tie Print, Online Marketing." Publishers Weekly 256.38 (2009): 4. (http://www.publishersweekly.com/pw/by-topic/childrens/childrens-book-news/article/71-qr-codes-tie-print-online-marketing-.html)

Nguyen, Maria. "What you need to know about QR codes." Sydney Morning Herald, The 05 July 2008: 2. (http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleId=56159)

Perez, Sarah. “The Scannable World, Part 3: Barcode Scanning In The Real World.” ReadWriteWeb 26 Sept. 2008. (http://www.readwriteweb.com/archives/the_scannable_world_barcodes_scanning_in_the_real_world.php)

Perez, Sarah. “iCandy: Make QR Codes That Play Music.” ReadWriteWeb 16 Jan. 2009. (http://www.readwriteweb.com/archives/icandy_make_qr_codes_that_play_music.php)

Siegler, MG. “Goo.gl’s Awesome Easter Egg To Instantly Turn Any Link Into A QR Code.” TechCrunch 30 Sept. 2010. (http://techcrunch.com/2010/09/30/googl-easter-egg/)

A rant on institutional Facebook pages...

Something just set me off. It's not that rare that that happens, but it is rare that it annoys me enough to post here (not that I've abandoned this blog, I just use it mainly as a place to occasionally weigh in on topics of interest to me, not a regular publication.)

There is a hullabaloo going on at MPOW. The school has hired a firm to redesign our school logo, and put up a Facebook poll to allow students, faculty and staff to vote on the designs. I'm not going to put the pics up here, because this post is not about the redesign, the vote, or the wisdom of paying for a design firm to come in and do something you could have had your students do for next to nothing while simultaneously freezing/cutting the budget of almost every other department on campus. ::ahem:: Nope, not about that.

What it's about is this comment from the institution, posted on their Facebook wall, in response to the widely negative comments and criticism from users:

"We’re pleased to receive so much feedback – that’s why we’ve engaged you in this process. But this is a serious process, and an important institutional initiative. Please engage in your feedback in a constructive and professional manner."

This entire logo campaign is being run on Facebook. The poll is only available there (it's also flash-based and requires you to authorize an app to vote, but let's leave that alone for now...) I feel like we, as an institution, are coming into a place originally built for students, asking for their attention, asking for their patronage, asking to be allowed into their online space, and then telling them how they should interact with us there. That's not fair, imho.

If we, as institutions and companies, want to go out and "be where the users are", we have to accept that we can't always define the rules of interaction there. One of the first things I learned about online communities is that they all have their own (though often unspoken) codes of conduct. You don't get to communicate with people in what is generally an informal space, and then ask them to be formal. If you want to reach them there, you have to accept that there may be unfortunate consequences. People may be immature and unproductive. (Seriously, if you post a video on YouTube, people will say stupid and immature things about it eventually. Get over it. If you don't want to deal with that, don't use these platforms.)

Ok, I'm done ranting. For now.

I don't want to be a reference and research services librarian anymore!

Well, I think I've done it. Given ridiculous restrictions on what words I could use in my new job title (web and digital are out, because we already have a 'web services librarian' and plan on hiring a 'digital initiatives librarian'), I think I've finally come up with a title that works. The thing is, I feel this new title actually helps me out in terms of focusing on what I really do here, what I am good at, and what I can bring my workplace that is unique and necessary. Ok, so here goes:

Communications and New Media Strategies Librarian.

There you have it. Wordy, sure, but aren't most library-related titles? I'd actually love it to be 'Communications and Digital Strategies', but as I mentioned before, I can't use the word digital so that it can be used in a title for a job that doesn't actually exist yet. But don't get me started on that, this is a positive post, dammit!

Aaaaanyway... The reason I'm mentioning this here at all (especially since I haven't actually pitched this to my boss yet, though she knows I want a new title, and is open to it) is that it really helped me rethink exactly what it is I do here. I feel like I play with technology all day, trying out new tools (read: web 2.0 crap) and sometimes I feel like it's not important or appreciated at all. But that's not really what it's all about... Technology is just a medium, not a message. Sure, I'm good at researching and using new media, and that's necessary for what I do, but the most important part is the message.

The message is that the library is not dying; that it's a vibrant and useful place, full of helpful people and services. So that's my job, that's what I love doing, and what I am good at: evangelizing on behalf of the library. Getting the word out to everyone in our community, however possible, about all the great things we can do for them, and that they can do with us. The technology just helps me do that, because you need to get your message out wherever you can, to reach people wherever they may be.

The funny part of this whole thing is that I feel like I've come full circle career-wise. I was a mass communications/advertising major as an undergrad, and got my first masters in media production, and those are areas that are intimately linked to what I do now, which is, in some form, marketing. So I feel like this new title and (semi-)new role really make sense for me. I know this stuff, and I've been using that education all along, I just didn't realize it at the time.

So yeah, this makes me very happy, and I hope my boss goes for it, because I really feel like I can be an asset to my library if given the go-ahead to move full-force in this direction.

Anyone have any suggestions/advice regarding how I can convince my boss this is a good idea, and that marketing, especially with social media, is vital for libraries at this point? I have some pretty good points worked out so far for the pitch, but I could use all the ammunition I can get!

Update: I totally forgot to mention the "you can't say no to this idea" phrase I will use in my pitch: building and engaging a community around your brand. Um, doesn't every organization need someone to do that? Oh, and that community will advocate for us. I think that pretty much hits all the buzzwords directors love to hear, no?